Importance of pictures in Social Media

Reading Activity

Worksheet N. 3

Nicole Sánchez-Abigail Quezada

Objectives: Students will read an authentic material, which is an article with  more than 225 words

Instrucctions: Here you have a piece of an article related to the importance of pictures on social Media, first skim the text so you can have a global idea of what the text is about, then, scan the text in order to find more specific information, underline cognates with blue marker and words you do not know with red marker. http://blog.gremln.com/2012/04/17/picture-perfect-the-importance-of-images-in-social-media-marketing/

 

Importance of pictures in social Media

 

Images are quick to digest and easy to remember. Cliché as it may be, a picture really is worth a thousand words, and there’s no faster way to get all one thousand of those words across than to put them in an image. A picture can tell a much deeper and more emotional story than your status updates ever will, especially when you’re posting via Twitter, where you’re restricted by that pesky 140-character limit. Linguistics professor Mark Lieberman says that the average length of a word on Twitter is 4.8 characters…so if a picture truly is worth a thousand words, than tweeting that picture one time communicates your thoughts better than 34 separate tweets.

People just seem to like interacting with photos. Your social media fans and followers are more likely to retweet, like, share, or comment on your post if it’s image-based. And when it comes to digital marketing, this interaction is key. Each time a fan engages with one of your posts, she puts your company on display to her own social circles. Social media interaction can be a huge catalyst for brand growth, and since photos are the best drivers of that interaction, strong images can really accelerate brand success.