Reading Activity
Worksheet
N. 3
Nicole
Sánchez-Abigail Quezada
Objectives: Students will read an authentic material,
which is an article with more than 225
words
Instrucctions: Here you have a piece of an article
related to the importance of pictures on social Media, first skim the text so
you can have a global idea of what the text is about, then, scan the text in
order to find more specific information, underline cognates with blue marker and
words you do not know with red marker. http://blog.gremln.com/2012/04/17/picture-perfect-the-importance-of-images-in-social-media-marketing/
Importance
of pictures in social Media
Images are quick
to digest and easy to remember. Cliché as it may be, a picture really is worth
a thousand words, and there’s no faster way to get all one thousand of those
words across than to put them in an image. A picture can tell a much deeper and
more emotional story than your status updates ever will, especially when you’re
posting via Twitter, where you’re restricted by that pesky 140-character limit.
Linguistics professor Mark
Lieberman says that the average length of a word on Twitter is 4.8
characters…so if a picture truly is worth a thousand words, than
tweeting that picture one time communicates your thoughts better than 34
separate tweets.
People just seem
to like interacting with photos. Your social media fans and followers are more
likely to retweet, like, share, or comment on your post if it’s image-based.
And when it comes to digital marketing, this interaction is key. Each time a
fan engages with one of your posts, she puts your company on display to her own
social circles. Social media interaction can be a huge catalyst for brand
growth, and since photos are the best drivers of that interaction, strong
images can really accelerate brand success.
